The gist: Later this fall, Twitter users will start to see a “See It” button on messages about some of Comcast-owned NBC Universal’s shows, like “The Voice”. Clicking on those Tweets will open up a Twitter “card” with more information about the shows, and Twitter users who are also Comcast pay TV subscribers will be able to record or watch the show, directly from their computer or mobile device.
Even shorter gist: Twitter, which has been telling the TV business it can deliver eyeballs to their programming, will now have a chance to prove it, by literally connecting its users with TV shows.
“We want to make the conversation on Twitter lead to consumption”, says Sam Schwartz, Comcast’s chief business development officer. Comcast is the biggest pay TV provider in the U.S., with more than 24 million subscribers.